Every online business owner hears the same advice day in and day out:
‘You need to add people to your list! The money is in the list!’
And while that may be true, just slapping a person on your email list after they decide to download your optin, and sending them some cool emails every once in a while isn’t going to cut it.
I mean, sure, you will get leads.
You will get people buying.
And you will make money.
But, you will also be leaving a lot of value, conversions, and conversations on the table.
One of the biggest benefits to creating a ‘subscriber hub’ for your email list is the relationship you will create with your own subscribers
Think about it.
Are you more apt to follow the person who emails you once or twice a week, or the person who put the effort into building a huge portal full of videos, PDFs and quizzes to help you understand a topic, for free?
I’m going with the person who is putting all of that time and effort into helping me, personally.
It shows that:
They care about me as a person, not just as a name on their list
They know their stuff really well
They are putting so much attention to detail into their free stuff, imagine what their paid stuff is like
This is more than just reading some emails.
It’s more than watching a videos or two on a product.
This is creating a space where someone can get solid video content, quiz feedback and information on a topic that was discussed in this week’s email to understand it more in depth.
And that allows for a fabulous relationship to be fostered.
SELLING WITHOUT THE HARD SELL
We’ve all been on the receiving end of ‘BUY THIS FROM ME’
And I will be the first to admit that there is nothing inherently wrong with being sold to.
If I wasn’t ‘sold to’ on a few different products, I wouldn’t be where I’m at today in terms of my business, etc.
The trap a lot of people have fallen into recently, however, is that they sell at every turn.
Someone joins you list? Sell them
Gets added to your Facebook group? Pitch that bad boy
Adds you as a friend on social media? Hit that inbox with a pitch
And so on, and so forth.
Honestly, it’s beyond ridiculous.
A lot of people are also of the mentality that they best and only way to sell someone is through a funnel.
They HAVE TO, ABSOLUTELY HAVE TO, go through a specific sequence to be sold to.
Have to opt-in to this killer freebie, and then they simply must watch my entire webinar, and then be sold on my specifically priced tripwire, and finally they can then see my higher priced offer.
But I digress (and that’s a different post for a different day)
I have found that hands down, one of the absolute BEST ways to get people to want to purchase my offers, and to further engage in my world, is to genuinely offer help and to foster a relationship with them.
ONLY ONE CALL TO ACTION
It seems that, often, email marketers have a hard time figuring out exactly what the call to action should be inside each email they send.
‘Do we send them to this opt-in? What about trying our tripwire again? Maybe this webinar would be best?’
By creating one hub that houses your webinars, your PDFs, your opt-ins, and even your guest posts and Facebook/Instagram Live recordings, you have one simple link to send for everything.
A link that not only houses every free resource you can think of, but also has a button at the bottom of each resource allowing someone to buy from you.
While it is great to make sure the call-to-action fits in with the theme and tone of the email, it’s important to remember that there are going to be readers who will refer back to older emails from time to time.
If you’ve got links that are no longer relevant, or maybe even no longer exist, it’s going to make it hard to follow through.
Keeping every email, obviously aside from time sensitive offer emails, to the same, consistent location that houses everything, really ensures that your clicks get where they need to go, and your readers can engage with you as often as they want.
So, let’s get down to the nitty gritty of this.
I basically just spent almost a thousand words to come down to really 1 main point:
A subscriber hub elevates the relationship your readers have with you, gives you one consistent place to house all of your free content, and lets you sell without the pressure.
While that only sounds like a few benefits, the rewards from them are infinite.
For me, personally, I have seen my own business, and relationship with those on my email list, grow by leaps and bounds from my subscriber hub.
Conversations have been created, I’ve given lots of value away, and I’ve done it in a way that feels amazing.
Head over here to learn how to create your own subscriber hub!